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TikTok Video Size: Guide to Length, Ratios & More

  Karen

TikTok has become one of the most prominent social media platforms of them all.

TikTok, and other platforms, enable users to upload a video that can later go viral depending on its content.

Users can combine story videos with other useful features, which creates a piece of content that a certain audience can watch and appreciate.

Nevertheless, since TikTok is basically a video app social media platform, there are some parameters that need to be respected before uploading content.

Thus, before you create a stunning video, you need to pay attention to the video resolution, file size, format, and other factors.

In this article, we’ll be talking about the following matters:

  • TikTok video size: all you need to know about it;
  • How to make well-formatted TikTok content;
  • The importances of paying attention to TikTok video parameters.

The Importance of TikTok Videos Format

TikTok social media platform has 1 billion monthly active users. 1 billion!

That’s an enormous number that surpasses Instagram stories, Facebook videos, and other social media content by far.

Thus, it’s not a surprise that a business would want to get their audience’s attention by creating a TikTok ad post.

TikTok is free to download, and their creative tools are free to use as well.

There’s unlimited potential in the TikTok feed, and everybody knows it.

That’s why you need to watch out for the aspect ratio, video length, dimensions, and other factors before you post a video - it’s imperative.

Video Ads for Brands

Creating a video ad on TikTok is usually very useful.

Your brand name (or app names you promote) should always be visible on the TikTok frame size.

The left and right sides of the video should not interfere with the goal of the ad.

Otherwise, your audiences might lose focus.

Adding Text to TikToks is a crucial part of TikTok for Business, so don’t sleep on it!

Pro Tip: TikTok supports a platform called TikTok for Business, where companies can promote their ads in the app.

Creating ads using this feature is way easier, since the tools implemented there are specifically designed for different ad types.

You can also connect your files to Google Drive there! Learn more about TikTok ads in this link: TikTok for Business.

TikTok Video Content for Users

Even if you don’t want to promote anything, you either way need to pay attention to the length, resolution, and other aspects of the video before posting it on your feed.

If you are looking to create an audience, then it’s fundamental to provide them with good videos.

And that doesn’t mean just adding music or making a TikTok Voice Over, it means that the format of the video is equally good.

TikTok has an entire canvas of tools waiting for you to use it, don’t waste its enormous potential!

5 TikTok Video Dimensions, Factors and Parameters That You Need to Know

There are five fundamental factors that you must take into account before you upload a video on TikTok.

Paying attention to these factors will ensure that the content you upload is appealing to your audience.

Hence, before you decide to upload videos, double-check the following parameters.

Read Also: Adding a TikTok Bio Link will tell users where they need to go after watching a video on your profile.

If you want to know more about the bio link, read the related post we’ve written about this matter!

1. How Long Are Tiktok Videos?

At first, TikTok videos were only 15 seconds long. Then, the company decided to implement 60 seconds videos.

Now, people can create 15, 60 seconds, and three-minute videos.

The TikTok video length was modified back in mid 2021, but to be fair, watching a 3 minutes long video is not common on the platform.

2. Always Upload a Vertical video on TikTok

The video orientation should always be vertical - no questions asked.

TikTok has been made for vertical videos, not horizontal content.

This helps to improve the frame rate and perfectly matches most devices’ screens.

There’s a fill button for videos, but if you upload them horizontally, you will have a bad time.

3. Tiktok Video Size Ratio

Now, let’s talk about TikTok video resolution size. The recommended aspect ratio on TikTok is 9:16.

A 1:1 aspect ratio resized video might as well fit on the screen, but following the recommended ratio will ensure that your video looks better than ever.

Pro Tip: You can Save TikToks to your Camera Roll before posting them. That way, you may check if there’s something wrong with the video that needs an immediate correction.

4. File Type for TikTok Videos

The main file format used on TikTok is .mov. Nonetheless, you might as well use the .mp4 video format, but .mov will look better in most cases.

Now, when it comes to video file size, the max file size on Android is 72 MB.

On the other hand, iOs users can enjoy a 287.6 MB maximum size per video, which is way more than Android.

However, the video length remains the same on both platforms.

The TikTok video dimensions should always be 1080 x 1920.

Using a smaller or a bigger dimension will cause a part of the video to be left out from the screen.

Now you have all the information related to TikTok format - it’s up to you to use it wisely!

For more TikTok content, check out our other articles on GrowFollowing.

TikTok Video Size FAQ

Can I Upload Videos to TikTok on a PC?

No, you can’t. Even though you can surf videos on your desktop, you will need to use the app for iOs and Android Smartphones if you want to upload content.

Can I Connect TikTok to YouTube?

Yes, you can! Linking your YouTube channel with TikTok is effortless - learn how to do it by reading this Official TikTok Website article.



About the author
Karen
Karen

Karen is a senior technical writer and copywriter here at GrowFollowing. Her area of expertize are social media apps and new media.