How to Make a Facebook Page
Facebook is not only a place to meet new people, interact with existing Facebook friends, and post videos and photos of your vacations - it is also a platform where you can promote yourself, or your brand.
That’s what Facebook Pages are for - you are able to reach more people with them to achieve a driven goal, which is something that other social media networks don’t always provide.
But how do you create a page on the Meta Platform? Fortunately, creating your own page on Facebook is quite easy and intuitive, and today, we are going to show you how to do it.
This post on our website will focus on the following topics:
- How to make a Facebook Page;
- How to create a Facebook business and personal page;
- Tips for managing and controlling your Page on Facebook.
What is a Facebook Business Page?
There are two types of Facebook pages: Facebook Business Pages and Facebook Personal Pages.
At the core, they are the same thing in the way that they are managed and created by following the same steps.
But a Facebook Business Page promotes a business or a company. The business category is part of the many Business Facebook features available on the platform, whereas a Personal Facebook Page is based on a public figure or content creator.
All in all, both public figures and businesses create Facebook Pages with the same goal: to achieve more online engagement in an organic way.
What Do You Need to Create a Facebook Page?
Everyone on Facebook can create a Facebook business page, and a personal one as well.
But in order to create a new Business Page, you need to comply with certain requirements by the Facebook Platform.
1. A Personal Facebook Account
First of all, you need to have a Facebook Personal Profile.
The Page is built and managed upon that personal account, so even if you are promoting a business or brand, you will need to have a personal profile first.
Therefore, turning your personal profile into a business profile is possible within the platform for sure.
2. A Goal for Your Facebook Page
Who are your potential customers? What are your marketing goals? What are the audience demographics you want to reach?
Creating a page is not something that should be done for the sake of doing it, and you will soon realize that social media management takes a lot of time and effort.
Therefore, it is imperative to establish the ultimate goal of your Page.
3. Social Media Photos, Video, and Content
Every Facebook Business Page needs a cover photo, posts, profile image, and more. Your first post might as well not be the best one around, but the other posts need to be so.
Posting for the sake of posting will lead you nowhere, and you don’t want your Facebook Page to be lost within the hundreds of different search results, small business pages, and more.
How to Make a Facebook Page
Now that you know the basics about Facebook Pages, it is time to set up one.
We recommend that, before you start, you have a profile picture and page name ready to use - this will save you a lot of time.
If you are creating a Facebook Business Page, have all the business information at hand - you will surely need it. Without further ado, let’s get to it.
Step 1: Open Facebook and Choose Pages At the Left Side of the Screen
First of all, log in to your Facebook profile. We recommend you access the Facebook Page’s section on a web browser, on the main website - it works way better.
Then, at the left space of your news feed, you will see a drop-down menu under your profile photo. On this menu, scroll down until you find the Pages section and click on it.
Step 2: Click “Create New Page”
Once you open Pages, click on the button that says “Create New Page.” Here, the page creation tab will open, and you will be just one step ahead of making your Facebook Business Page.
Step 3: Add Page Info and Basic Information
You need to add the most basic page information you have at hand, such as its name, and the page category. There are different category options, so choose wisely.
Likewise, you can add a general description of the page - this is optional, but you can later change it on Page Settings if needed.
Once you are done, tap on “Create Page.”
Step 4: Launch and Manage Facebook Pages
Congratulations - your new Facebook Business Page has been launched! Now, you need to add a cover image, set a profile picture (it can be your company logo), add business hours, and, more importantly, manage page roles (learn how to Add Admin to Facebook Page here).
Remember that your page needs to revolve around your business or brand (or personal image, if needed); thus, target your posts towards it.
Step 5: Reach New People and Invite Friends to Your Page
Once you are done adding a cover photo, descriptions, and more, go to the top right corner, and open the FB Page Settings.
Here, you can invite people, manage your Facebook Business Page, and more - it’s all done within Facebook’s ecosystem, which, fortunately, is pretty easy to manage.
All in all, your business page is ready to rock it, but the story doesn’t end here.
Bonus Tip: Use Facebook Page Insights
Your Facebook Page journey is still a long way to go. On the left side of the screen, you will find the Professional Tools for your page.
Here, you can click View Insights to check how your page is doing - Facebook insights are accurate and full of useful information.
You can also set a pinned post (click Pin) on it - learn what posts are getting the most traction, schedule posts, and more - don’t let your business fall into the void of forgotten business pages!
At last, you are ready to continue achieving your goals - your Facebook brand page is just getting started! Get more useful Facebook-related content here, at GrowFollowing.
Do Facebook Pages Expire?
Yes - if Facebook fails to verify ownership of your page for over one year, then your page will be immediately blocked and then deleted.
Karen is a senior technical writer and copywriter here at GrowFollowing. Her area of expertize are social media apps and new media.