How to Link Instagram and Facebook Accounts

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Want to know how to link Instagram to Facebook or vice versa - link Facebook to Instagram?

First of all, I know how you feel - there is a lot of outdated information and articles regarding this topic and the process of connecting Facebook and Instagram together is not as straightforward as in the past.

In this step-by-step guide, I will show you how to link your Instagram and Facebook accounts together, whether they are personal or brand accounts.

I will try to keep all these instructions updated so make sure to bookmark this post!

Let’s dive straight into it.

There are two ways you can achieve that:

  • 1) from Instagram (link Instagram to Facebook account): This option is preferred if you just need to connect ONE Instagram and ONE Facebook account together.
  • 2) from Facebook Page (link Facebook to Instagram account): If you want to connect Instagram to Facebook Page you are an admin of. I recommend this method if you work with a Facebook Business Manager dashboard; manage or want to add multiple Facebook Pages and multiple Instagram accounts and tie them to one another.
How to Link Instagram and Facebook Accounts

Here is step-by-step for each method:

There are two ways to connect Facebook to Instagram account.

For your convenience, I will describe both:

  • from the Instagram mobile app
  • from the Instagram web

There are no added benefits over one another so the one you choose is just a matter of preference and whether you want to do it from your mobile phone or web browser.

To me personally, is more efficient to link an Instagram account with Facebook via web browser as I have easy access to a Business profile that might be handy.

From Instagram mobile app

This instruction will work for apps on both iPhone and on Android.

Step 1: On your phone, log in to the Instagram account you want to connect Facebook with.

Step 2: Go to your profile by clicking your avatar in the right bottom corner of the app.

Step 3: Next, open the Menu panel by clicking “3 lines icon” in the right upper corner of the app.

Step 4: In the menu, tap Settings (gear icon) visible at the very top of the panel.

Step 5: Tap Accounts Center (you might need to scroll down to see the Accounts Center section)

Step 6: Inside Accounts Center, tap Accounts & Profiles

Step 7: Tap Add Accounts

From web browser

Step 1: Log in to your Instagram account in your web browser.

Step 2: Click the profile icon in the upper right corner and select Settings from the menu.

Step 3: In the menu on the left, click Accounts Center (should be at the very bottom).

Your Instagram account is now connected to Facebook!

In this method, you are logged to your Facebook Page and now you want to link your Instagram to it.

Before we begin, please make sure that:

  • you are the admin of the Facebook page
  • if you want to connect your personal Instagram account to Facebook Page, you need to first convert your Instagram to a professional account in order to link it to the Facebook page
  • you have your email address verified

Ready? Here are the steps:

Step 1: Go to the Facebook Page you want connect Instagram to. Here is the link to all the pages you have access to → direct link.

Step 2: In the menu panel available on the left side of the screen, click Settings tab

Step 3: Inside the Settings tab, select Instagram

Step 4: Click Connect Account button on the right side.

That’s it - this is how you link Facebook with Instagram!

Benefits of connecting Facebook and Instagram together

Linking both Instagram and Facebook together brings a lot of benefits.

Here are some of them:

Content cross-posting

To ease and streamline content sharing across multiple Instagram and Facebook accounts that belong to the same brand, this alone is worth connecting both Facebook and Instagram accounts together.

This will allow you to post automatically from Facebook to Instagram and vice versa - share Instagram posts to Facebook.

Insights to ads

If you are running ads, having accounts on both platforms connected together allows you to have more insights into the audience on both social networks.

Additional verification

By cross-platform connection, you are verifying that you are a genuine account owner, which might prevent login issues or even getting your Facebook account temporarily locked.

I hope this was helpful! In case you are running into issues, check why Facebook is not working with couple of tips and solutions.

About the author

Karen is a senior technical writer and copywriter here at GrowFollowing. Her area of expertize are social media apps and new media.