OnlyFans Statistics in 2022: Users, Creator Earnings & More

  Karen Steve Oliver
Search 1000s of TikTok & IG influencers at Hypetrace

Social media platforms are evolving.

The pay-per-view business model is now the ruler of our increasingly digital world.

One of the best examples that come to mind when we think about that model is OnlyFans.

It’s time to unravel the secrets related to OnlyFans Statistics in 2022 and the years to come.

The subscription-based models’ platforms are taking the social media industry by storm, and it’s essential for brands and users to understand how and why this is happening.

That’s why after reading this complete OnlyFans guide, you will understand:

  • Top OnlyFans Statistics including Creator Earnings, Traffic & Users;
  • Who are the users and creators that are joining OnlyFans;
  • How do brands and creators generate revenue using OnlyFans.

The ‘Boom’ of OnlyFans

OnlyFans doesn’t have an entirely new business model.

Subscription-based social media platforms like these have existed since a while ago, but there’s something special about OnlyFans that managed to skyrocket its popularity.

It’s not a secret to anyone that OnlyFans has become a central hub for adult content.

OnlyFans expanded since and became a home to a much broader group of content creators ranging from fitness, gaming, art, music, and even cooking.

The pay-per-view business model is now the ruler of our increasingly digital world.

Back in March 2020, when the pandemic struck, many content creators realized that OnlyFans represented an enormous opportunity to overcome the problems related to the lockdowns and be their pandemic-proof source of income.

Pro Tip: If you are OnlyFans creator, Twitter tends to be the best platform to promote your OnlyFans profile.

A dedicated Twitter growth service, can help you promote your OnlyFans account, increasing followers and attracting potential subscribers.

OnlyFans Compared to Other Social Media Platforms

When a content creator wants to start monetizing their audience, they usually have a couple of alternatives within their reach.

Nonetheless, if we talk about adult niche workers, then the limitations of other platforms start to shine.

Take a look at the following comparison table:

OnlyFans vs. Other Similar Social Platforms
OnlyFans Patreon Buy me a Coffee
  • Many adult-niche content creators workers chose OnlyFans due to multiple reasons:
    It pays 80% of all the money received to creators;
  • It has an amazing marketing tool to promote the content inside the platform;
  • It basically allows all legal types of adult content.
  • It doesn’t allow to post or promote adult content inside their platform;
  • It has overall lower fees than OnlyFans;
  • It has a great mobile app that can be used on most devices.
  • Only 5% commission if the creator actually makes money;
  • It doesn’t allow adult content;
  • It’s aimed at small and medium content creators - it’s really difficult to scale up on this platform.

Onlyfans Users Stats

If we need to know who joins OnlyFans on a regular basis, it’s necessary to take a look at some vital user stats.

Firstly, it’s important to mention that users can also have a free account.

Therefore, there’s the possibility to access a free page, but, in most cases, if someone wants to see the OnlyFans Content, they’ll need to pay a few dollars.

Onlyfans User Growth (Month-to-month)

Other social networking sites have had a longer trajectory than OnlyFans.

The explosion of the OnlyFans Platform began less than two years ago, but the evolution of the registered users has been jaw-dropping:

alt-text: million registered users in OF with and without a free account in this social media

By the last trimester of 2021, OnlyFans has more than 170 million registered users.

It is safe to mention that not all subscribers pay for a premium service.

This number is expected to increase in the following months, so the social media platform will just continue growing and growing.

Demographics of OnlyFans Users

There are some interesting facts regarding users’ demographics that can be extrapolated and applied to the marketing efforts of a brand.

Takeaway for brands: While the average member age is 29, the average age of users that pay for OnlyFans Subscription Accounts is between 35 and 44 years old.

Therefore, the content subscription service is actually aimed at an older audience, which provides vital information regarding the audience of creators.

OnlyFans Creators Earnings

It’s time to talk about the stars of the show: content creators.

As it happens in other social media sites, this platform wouldn’t be successful without interesting and exciting content.

So, what kind of content do most creators provide?

They can send direct messages to subscription-based users, as well as post photos, videos, and all types of multimedia content.

Creating a solid OnlyFans community is not something that can be achieved overnight.

Still, the opportunities offered by this subscription-based social channel go beyond what many believe.

Read Also: Other social media platforms also experienced a massive growth back in 2020.

One of them is TikTok, which is not subscription-based, but it still managed to attract millions of content creators.

The secret? Interesting TikTok Memes. Read our guide to learn more about this platform!

How Many Creators Are on OnlyFans?

The number of OnlyFans creators dramatically increased back in the first semester of 2020, just as it happened with the number of users.

Right now, there are more than 1.5 million content creators registered on this platform.

The following graphic shows the evolution of registered OnlyFans content creators:

One of the many reasons for this outstanding success is the referral program.

With this program, a new creator can earn 5% income of a recommended creator.

Therefore, if the said person happens to become a popular creator, they will both make more money in the long haul.

Average Onlyfans Income: How Much Creators Make?

Now, the moment of truth: let’s talk about creator earnings.

Some creators prefer to have free accounts to expand their reach and then charge a monthly fee, and some others just start charging from the very beginning.

It all depends on the requirements, community and vision of a creator.

So, let’s go back to the question: How much do creators make? Well, on average, 151 USD per month.

This average is calculated using the following formula:

Even though almost 90% of creators hide their number of subscribers, we can still set an average by taking a look at those who show said number.

So, it isn’t as much as many people might believe.

Still, some content creators mentioned that having an OnlyFans is just another way to expand their social media reach and create a deeper connection with their audience.

Who Are the Top Onlyfans Earners?

At this point, it is pretty clear that only content creators with huge popularity are the only ones that can get more money than expected.

That being said, just 1% of creators managed to earn 33% of all money on OnlyFans.

But, who are the top earners?

Top 3 OnlyFans Earners
1 Blac Chyna Her subscription fee is $19.99 and she has more than 16 million followers. Thus, she earns approximately $20 million per month with her account.
2 Bella Thorne An Onlyfans Representative said that Bella Thorne managed to make more than $1 million in just 24 hours - an unprecedented record for the social platform. She earns $11 million per month.
3 Cardi B Even though the famous rapper has a rather affordable price for her subscription ($4.99), she has more than 81 million followers. Her subscribers make her $9.4 Million per month.
Take away for new creators: OnlyFans is not only to post adult-related content, and the chef Grandmasterchefjojo is a good example of it. He, as a content creator, shares his personal life and amazing cooking recipes on OnlyFans.

Being the most popular content creator doesn’t necessarily mean being the one that makes more amounts of money on this app.

This research is mostly based on likes given on the platform, not on income.

That’s why there are different ways to approach a certain community that might work for different creators.

Top 3 popular content creators on OnlyFans
1 OMGCosplay The secret behind her 2.9 million likes is the fact that her OnlyFans account is totally free. Anyone can access her content just by login into the platform.
2 Lilianaheartsss Her more than 2.2 million likes are the result of a long trajectory in the platform. She charges a monthly fee of $4.5.
3 SuicideGirls You can subscribe to this account for free. It has more than 1.7 million likes accumulated over the past months.

Celebrities and Artists on OnlyFans

Due to the increasing popularity of OnlyFans, many artists have created accounts to connect with their fans at any time.

Besides the ones mentioned before, there’s a long list of artists, celebrities, and personalities present on this platform.

Some of them are:

  • Mia Khalifa, former adult artist, and current media personality;
  • Pia Mia, famous singer and actress;
  • Amber Rose, actor and American model;
  • Chris Robshaw, British rugby player;
  • DJ Khaled, DJ and music personality of the industry.

Takeaway for brands: It’s possible to Buy Instagram followers, but it’s not possible nor recommended to do this on OnlyFans.

Consequently, the audiences created on this platform are more loyal to their creators than in other social networks. This is a powerful insight that can be applied to product placement and different marketing efforts.

Onlyfans Revenue Stats

Over the last years, the net income of OnlyFans has only grown bigger and bigger.

So far, the net income of the platform in 2021 is more than $1.2 billion.

The following graphic shows a yearly representation of the gross value and net income of OnlyFans in 2020, 2021, and 2020.

Constant Revenue Growth

To understand how OnlyFans have reached these astonishing numbers, it’s important to take a look at the following three factors:

  • The platform pays $200 million to content creators every single month - this number is expected to substantially grow in the months to come;
  • 7 million fans spend money on OnlyFans every month, which means there’s a constant cash flow that doesn’t seem to stop;
  • OnlyFans ($2 billion) surpassed Patreon ($1.2 billion) as the most valuable content creator’s platform last year.

OnlyFans Traffic Stats

OnlyFans doesn’t have a mobile app - all traffic leads to the official OnlyFans website.

One of the most amazing things about OnlyFans is that its direct traffic doesn’t mainly depend on Search Engines, such as Google or Bing.

Since it’s still rather difficult to quickly search OnlyFans for creators, Twitter is the leading social media that redirects users to OnlyFans.

Many users use the built-in search tool on Twitter to find their favorite creators, which makes this platform the home base of most OnlyFans-related content.

Twitter is also one of the major platforms for OnlyFans creators to promote their profiles, often using Twitter growth service.

Websites Linking to OnlyFans

According to Uber Suggest, OnlyFans has more than 17.000.000 backlinks from different websites.

This happens due to many reasons: firstly, the early affiliate program offered lots of commissions for creators, which motivated them to share their links as much as possible.

Secondly, most creators don’t mind having their links all over the Internet.

At the end of the day, that just helps them to reach bigger audiences.

Daily Visitors

OnlyFans has more than 5.5 million unique visitors per day.

On average, most visitors spend between 4 and 6 minutes on the website.

This surprising number is set to increase as the popularity of the platforms continues to grow.

Monthly Unique Visitors

On average, the monthly number of unique visitors rises to 174 million.

In fact, in 2022 OnlyFans became the 183rd most popular place to visit on the Internet.

This statistic is amazing if we consider there are billions of different websites and platforms on the Internet all over the world.

Where Does OnlyFans Traffic Come From?

More than 44% of OnlyFans traffic comes from the United States.

Nonetheless, there’s a huge Canadian, British and German audience that has grown in the past few months.

The Future of OnlyFans

The world was surprised when one of the most popular social networking sites announced in August 2021 that they wanted to ban all adult and explicit content from their platform starting from October 2021.

The decision was reversed once they understood the needs and wants of their audiences.

It’s utterly important to understand that OnlyFans is a well-greased machine that will continue to prevail during the years to come.

Hence, using this tool to our advantage represents an opportunity that brands and creators must not miss.

If you want to know more about OnlyFans and other social platforms, don’t forget to check our latest articles!

OnlyFans Stats FAQ

Is There an OnlyFans App?

No. OnlyFans states that their platform works perfectly on mobile and desktop, so there’s no need to create a mobile app.

Can You Remain Anonymous on OnlyFans?

If you are a creator, you can’t. The company asks for accurate personal information in order to allow creators to post content.

On the other hand, if you just want to subscribe to different accounts, then you can create an anonymous account.

Will OnlyFans Show Up on my Bank Statement?

Yes, it will. It doesn’t matter if you pay with your credit card or debit card - it will still show an OnlyFans statement that can’t be removed.

About the author

Karen is a senior technical writer and copywriter here at GrowFollowing. Her area of expertize are social media apps and new media.


Steve specializes in cryptocurrency and finance. As a born researcher, he won’t leave any stone unturned when it comes to topics he covers.


Oliver is GrowFollowing founder and covers topics ranging from fintech to Internet.