Why You Should Pin a Tweet
So now that you know how to pin a tweet, let me tell you why you should.
Whenever someone visits your profile page – which will be a lot if you’re active on Twitter – they look at three things.
The first is your cover photo. Make sure it is eye-catching and relevant to your business.
The second is your bio. A good bio should be concise and informative. Your bio is your Twitter elevator pitch. It’s your best opportunity to let people know what you’re all about and why they should connect with you.
The third will be your last few Tweets, starting from the top. And this is why having an awesome pinned Tweet is so, so important.
We know for a fact, based on our own experience and that of others, the link in your pinned Tweet will outperform even the link in your bio.