Why would you want to get more Twitter followers? The answer is pretty clear. Followers are the metric on which most people are judged on Twitter, whether or not you are an individual or a brand. As much as we would like to believe that this number is not as substantial as everyone says, it is. Followers indicate how much interest there is in your brand and the content you post. A good follower count lets your profile visitors know that you are legitimate and that you post engaging content that people want to see. So it’s important to get this follower count up as soon as possible.
In 2018, there are some new ways to help engage followers, but the same methods that have worked in the past are still preferred to gain followers today. You’ll want to take a hybrid approach to gain followers on Twitter in 2018. Take advantage of the newer features and make sure you aren’t leaving opportunities on the table, but also make sure you aren’t skipping the open best practices. An easy way to stifle your growth is to focus too much on the new and trendy features and ignore the tried and true methods of growth that have been working for years.
If you’ve been looking to grow your following on Twitter, look no further. Let’s go over five strategies for you to gain followers on Twitter and help to legitimise your page and your brand.
Embrace visual content
There is data to suggest that tweets with visual content receive more likes, retweets, and replies than material without a visual element. This is a great reason to move beyond just text and embrace some of the newer features that Twitter has to offer like video. By posting an image or a video, you are much more likely to receive engagement from your audience, which should be reason enough to embrace these mediums on their own. But there is also more to explore beyond just posting multimedia content in itself.
You’ll want to experiment with posting images that you have taken, or pictures from your other social media accounts. What does your audience like the from the content they consume? Depending on the type of content you provide, you might find that your audience responds well to the same material that you post on Instagram, on Twitter.
There is also an opportunity for you to post images and gifs in a more meme macro type format. If your audience is responsive to humour, these might be more effective to increase engagement than just ordinary photos from your other feeds or yourself. You’ll want to be careful not to over abuse this method, and be sure to remain somewhat professional depending on the positioning of your brand or your industry. It’s a good idea to look at what your competitors are posting and take inspiration from them in how much pop culture content you would want to display. Although, there could be an advantage to being the first brand ‘out of the box’ so to speak in your space, so seize the opportunity, be smart about it.
Last but not least explore whether or not you and your brand could leverage video, or live video in any way to enhance your content. Make users feel like they are really at an event or in your store. Be creative and use the tools that Twitter has made available to you.
Tweet often, and at the right time
Twitter, because of the short nature of posts, requires more posting than the other social media platforms. You need to have a solid strategy in place, and you’ll need to be acting on it often, and at the optimum times. A good rule of thumb is to tweet around 3 to 4 times per day, but try not to exceed 10. You’ll want to make sure that you are consistently posting this amount. But keep in mind, you don’t just want to promote yourself.
Utilize news in your niche to find fresh content to post to your followers. Post your recent blog posts and announcements yes, but keep in mind that these types of jobs can’t possibly make up the bulk of your posts on Twitter, mainly if you are posting as much as we have outlined above. You’ll need to discover what kinds of content your followers like. Do they enjoy your comments about more newsworthy events, do they enjoy retweets from industry figures, or is there another kind of material all together that gets them excited. You’ll need to experiment to find out.
Retweeting is a great way to post content from other users to your followers, but keep in mind; you’ll want to avoid overusing retweets. Your followers want to hear from you, and excessive retweeting is an excellent way to catch someones attention in a negative way and get unfollowed.
You’ll also want to make sure you are making the most of when you are posting your tweets. Posting your tweets when you know they will receive the most engagement is a smart strategy because you are not leaving engagement on the table.
A great way to both post more content, and post it at the right times is to use social media automation software. This software will allow you to manage and schedule posts as well as the time when you want the posts to be scheduled. Plan your strategy days in advance, and to make sure that you are posting at the right times. It will also help you test and find the right time to display your content. If you are not already using social media automation software, you will want to look into adopting it into your Twitter strategy to increase engagement and help take the pressure of you to remember to post daily and at a particular time interval.
Using hashtags on Twitter is a simple tip, but it’s also essential to any winning Twitter content strategy. Hashtags are searchable, and when you add a hashtag to your post, like #SEO for example, people will be able to search for that hashtag and see all the posts containing that hashtag. This allows for more natural engagement because it provides for people who do not follow you already to find your posts.
Twitter posts with hashtags receive more engagement, and adding even just one hashtag to a post will increase the likelihood that more users see the post, and the chances that they will like or engage with the tweet and maybe even follow you.
If you want to make the most of your posts on Twitter, you will want to think about what kinds of hashtags you can add to your posts to help them get in front of the right audience. It’s a good idea to identify what similar users are tweeting and what kinds of hashtags they are using.
You can also take a look at what is trending on Twitter and use hashtags from there. If you use a trending hashtag cleverly, you might see a significant spike in engagement. Also keep in mind that timely events like concerts, sporting events, or other newsworthy topics like the Oscars might be an opportunity for your brand to take advantage of a trending hashtag topic and receive some additional engagement.
Know when to like, retweet, reply and tag
When does it make sense for you to like a tweet, retweet it, or respond to it? This is something that you need to identify as a brand. How do you want to be received?
You’ll want to like and retweet followers who share your content and are engaged with you on Twitter. If you are active in making these users feel essential, they will want to share more of your content and will feel right doing so.
If you see great content from other brands, you might want to take a moment to give them a shoutout and reply on Twitter. This is a great way to gain visibility to their user base and to show their users that you are engaged with content in the space. Make sure you post appropriate, and thoughtful replies as opposed to just chasing after easy one-liners. These are ok every once in a while (after all, it is Twitter), but too many of these can come off as flighty and inauthentic. Make sure that you are using the full power of your replies and get your message across by having a real and engaging conversation with another brand on Twitter.
Tagging is another excellent way to call attention to other users on Twitter. If you see that the moment is right to include another page in your conversation on Twitter, you should add them into a post with an @ tag.
Attract followers from elsewhere
A great way to attract more followers to your twitter account is to leverage your audience from other platforms and arenas. You most likely have a following somewhere else in addition to Twitter, so you want to make sure that those users know you are on Twitter, and actively engaging and posting content. Because of the nature of the platform, Twitter can feel very active and engaging. Your users could be missing this level of engagement in your existing channels so you’ll want to make sure they know you are on Twitter.
Let your users on other social media websites know you are on Twitter. Whether you are on a Snapchat, Instagram, Facebook, LinkedIn, Pinterest, or all of them combined, you’ll want to make sure that they are at least made aware of your presence on Twitter. A great way to do this is to update your profile on these networks to include a link to your Twitter. Most of these offer a profile where you can post a link, or show your other social channels, so don’t be shy and show off the fact that you are on Twitter as well.
You’ll also want to be sure that you are driving visitors from your website to your Twitter profile. It’s effortless to add a link to your site to take advantage of this easy opportunity to convert your website visitors into followers. Include a link to your profile somewhere. Also, if you post content on your website, you’ll want to think about adding a ‘share to Twitter’ button as well. This will make it easier for you to receive engagement from your website visitors.
Use growth service
If all the above solutions feel a bit overhelming for you or you simply don’t have much time, you might want to outsource this mundane work to professionals who will help you get Twitter followers. With steady and organic influx of new followers coming daily with no effort on your side, you won’t look back at other options again.
Twitter is a great resource to connect with users. It’s been a hub of engagement for brands and users alike for years now, and it appears it’s here to stay. The style of posting that Twitter lends itself to requires an aggressive content strategy, and active engagement from brands. This can be a lot of work, but with the right attitude, the right kind of planning, and a robust social media automation platform, you’ll be able to receive some great engagement from users on the platform.
If you’re looking to find more followers on Twitter, and to increase engagement, follow the five strategies we’ve outlined. They will help you move the needle on your follower count, but most importantly, these strategies will help you take advantage of the power of the platform, the power of your content, and the power of your existing audience and brand. So get tweeting!