Did you know Twitter could be your best marketing channel for your blockchain project?
As word of blockchain is buzzing with new projects launched almost on daily basis, it’s important to leverage all possible channels, including social networks. One of the best social platforms to promote blockchain and cryptocurrency related products and services is Twitter.
Despite Twitter banning cryptocurrency ads it’s not over yet to acquire targeted audience and include it in your blockchain content marketing efforts. Being 330 million people strong, Twitter became a perfect place to give your blockchain project an exposure it deserves.
Below I’ve listed few ways you can make a Twitter your perfect acquisition channel.
Your profile is everything
Let’s start with your Twitter profile optymisation.
People on Twitter prefer to interact with other individuals. Data clearly shows that a person will more likely follow you back if your profile has a picture of a real person instead of a logo.
Keeping that in mind, you want to make sure is that you are promoting your blockchain-related project from your personal account, not branded account. You don’t have one yet? Set it up now!
Got your Twitter profile already? Let’s go over few important elements..
Twitter description, or like other people like to call it - a bio - should be short and to the point. Tell quickly who you are and what you do - again - short & sweet.
Don’t try to include in your Twitter description every possible crypto hashtag out there. Max 2-3 hashtags are enough - anything over that will only make your profile looks spammy so avoid it at all costs.
Also, don’t forget to add a link to a website where perfectly you want to have some sort of email input in place to collect emails from your visitors. Even if your project is not live yet, there is no excuses to waste this precious traffic.
Visuals matter, especially on social networks. Scrape an idea of getting a cheap-looking image from stock footage sites. We all know they suck. Invest in high quality graphic that capture attention and align with the style of the rest of the profile. Or keep it fun and personal. The point here is - it needs to captivate.
Looking for Twitter cover image inspirations in crypto world? Here are few great examples:
Guys from @blocksdecoded decided to simply put their own faces - I love it as it definetely adds that human element.
Pin that tweet
Take advantage of pinned tweets - this is a great way to highlight one, specific tweet of higher importance. Use it for an eye-catching content, throw in a related hashtag or include there a strong call to action. Pinned tweets stands out so don’t waste it on average content. You could:
- highlight products and deals
- spothlight important updates & news
- ask a question and run a Twitter poll
- promote content from/to other networks (like LinkedIn)
Examples of good Pinned Tweet use:
Do not fake it
Now, don’t take me wrong but if you had a thought of purchasing your followers - don’t. There is a lot of shady looking Twitter profiles and the methods they utilize do more harm than good to their brand image.
Where your account might look popular having high number of followers, it’s pretty easy for one to spot genuine following - just click at “Followers” tab of any Twitter profile and scroll down.
I did small research to identify big crypto currency related Twitter profiles and sadly, to my surprise - even now in 2019 still many companies try to fake their popularity.
Below a screenshot of rather large profile with many, many questionable accounts. I wonder are they even aware of it?
Working on a blockchain project you want to gain trust of your audience so sticking to more legitimate and safe methods will reap more reward. Stay real.
Use growth service
You’ve probably spent countless hours, days or maybe even weeks following relevant profiles on Twitter in hope of them noticing your project. If you did not yet, check out how to drive traffic from Twitter and give it a try.
Where this method itself is great way to get follows back and if executed well, bring a steady amount of followers over time, it’s only fruitful if you dedicate to it a large chunk of your day. You won’t move a needle following 20 profiles a day.
It takes me on average 2 hours a day to research and follow a group of at least 100 relevant profiles (daily Twitter follow limit is 400). Now thoese 2 hours a day are 60 hours a month (!) and that’s a lot of time. This makes it a perfect task to outsource it to a Twitter growth service like Hypegrowth so that you can focus on other things.
Reach out to crypto influencers on Twitter
Twitter is buzzling and the chances are - you can easily mention at least 10-20 other influencers in blockchain space on Twitter. Ask them for opinion or even buy their product. This will help you build influencer relationships that last.
Over to you
I hope this article has sparked few ideas